Oliva is not only the nearest coastal town, but also one of the most beautiful.

With a ten kilometer long beach on the Mediterranean Sea between the Costa Blanca (Dénia, Jávea, Moraira, Calp, Benidorm and Alicante) and the Costa del Azahar (Gandia and Valencia), the city stands out compared to the more commercial coastal towns. Thanks to its sand dunes and low-rise buildings, it appears more natural. Due to the fact that it attracts more Spanish tourists than foreign tourists, is it usually quiet. Even in summer. Are you visiting Oliva during the low season? Then you will find that it is almost extinct during the week. After all, a large part of the accommodations are holiday homes that are only occupied on weekends.

Although Oliva also has a historic center, the town owes its popularity almost entirely to its coastal strip.

Do you love going to the beach? Then Oliva is a must-go. Even though Oliva offers more facilities on the beach during the warm summer months (high season), it may be fewer than you anticipated. The fact that the historic city center is three kilometers and a thirty minute walk away is probably the reason why Oliva (compared to the more touristy coastal towns) attracts less tourists. But those who are looking for some peace and quiet and a good beach will never want to leave Oliva.

Are you going by car? If you are coming from Pego and Benialí you don’t have to drive through the city. Thanks to a short cut over the industrial area, you will reach the beach a lot faster.


The market takes place every Friday between 09:00 and 14:00 on Paseo Lluis Vives.

Food and drinks

Do you want to have a drink or some food after a day at the beach? You should try Mandela or Soqueta. Where the first serves you Italian food with a view of the sea, the second is fancier (and therefore more expensive). Are you visiting the city center? Then we can highly recommend El Pelut or El Lloc.